Publication detail

Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku

Authors: Pecinová Zuzana

Year: 2009

Type of publication: článek ve sborníku

Name of source: Invence - inovace- investice od recese k prosperitě. Kompendium finančního a logistického řízení podniku

Publisher name: Vysoká škola báňská-Technická univerzita Ostrava

Place: Ostrava

Page from-to: 156-160

Titles:

Language	Name	Abstract	Keywords
cze	Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku	In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.	Ziskovist zákazníka;hodnota zákazníka;segmentace zákazníků;výkonnost podniku
eng	Usage Customer Segmentation Based on Customer Value for Company Performance Management	In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.	Customer profitability;customer value;customer segmentation;company performance

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