Publication detail

The Evaluation of Customer Satisfaction?s Extent

Authors: Keřt Radim

Year: 2004

Type of publication: článek ve sborníku

Name of source: IMEA 2004

Publisher name: Univerzita Pardubice

Place: Pardubice

Page from-to: 183-186

Titles:

Language	Name	Abstract	Keywords
cze	Hodnocení míry uspokojování potřeb zákazníků	Ve svém příspěvku řeším problematiku hodnocení míry uspokojování potřeb zákazníků.
eng	The Evaluation of Customer Satisfaction?s Extent	The company isn't alone in the marketplace. Many subjects function on the company by positive or negative in a way. We have to keep information about these get-togethers and obtain them by research of participant of the particular market. We can differentiate five basic role in the marketplace: suppliers, competitors, public, middlemen and primarily customers. Information about these get-togethers are coessential but the most often of researchs concern about consumers, because they can offer primarily new purposes. And especially valuation of consumer satisfaction gathers greater meaning.	the Evaluation of Customer Satisfaction´s Extent, the company, five basic role in the marketplace: suppliers, competitors, public, middlemen and primarily customers. Information about these get-togethers are coessential but the most often of researchs concern about consumers, because they can offer primarily new purposes. And especially valuation of consumer satisfaction gathers greater meaning.

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