Login for students

Login for employees

Publication detail

Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka
Authors: Keřt Radim
Year: 2004
Type of publication: článek ve sborníku
Name of source: New Trends of the Development of Industry
Publisher name: Vysoké učení technické v Brně
Place: Brno
Page from-to: 1-7
Titles:
Language Name Abstract Keywords
cze Zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka Ve svém příspěvku řeším problematiku zvyšování konkurenceschopnosti podniku cestou maximalizace hodnoty pro zákazníka.
eng Increasing the competitive advantage of the company in the way of maximalization value for consumer In my report I deal with increasing the competitive advantage of the company in the way of maximalization value for consumer. At the beginning of my report I ask several questions, which ewoke the importance of surveyed dilemma. In the second chapter I define the basic concepts necessary for understanding the surveyed dilemma. I mention satisfying of needs and request of consumers as one of the main objective of marketing. I characterize concepts need, consumer, client, Maslow´s theory of needs, modern motivational theory, consumer behaviour, analysis of consumer´s behaviour, model of consumer behaviour, purchase stimuli reactionary mechanism. In the third chapter I focus on merits of the case, i.e. on value for consumers, which we can characterize as ?relationship between the satisfaction of needs and source used for achievement this satisfaction". The nature economic tendency of all consumers is to achieve the maximum value at the expenditure of explicit value of finances or required utility to obtain at the lowest acquisition costs. On the other hand it can cause for producers among others it, that the higher is the value of products or services for consumers, the more easily this product or service can sell. The producers have to take into consideration in the effort to maximize value for consumers and two basic limitation: undesirable size of consumer required utility and the size of consumer´s purchasing power. In the fourth chapter I focus on the basic substance of methodology of encreasing the value for consumer and the value management. I explain, why indices MVA (Market Value Added) and EVA (Economic Value Added) best represent the maximization of value for proprietors (Shareholder Value) and maximization value of others, on business concerned subjects (Stakeholder Value). increasing the competitive advantage of the company in the way of maximalization value for consumer;satisfying of needs and request of consumers;needs;consumers;clients;Maslow´s theory of needs;modern motivational theory;consumer behaviour;analysis of consumer´s behaviour;model of consumer behaviour;purchase stimuli reactionary mechanism;MVA (Market Value Added) and EVA (Economic Value Added).

Departments

Other Parts

Map

en.mapy.cz

Services

Popular Links

© 2023 University of Pardubice, Studentská 95, 532 10 Pardubice 2
Phone: +420 466 036 111, 466 036 112, 466 036 113
Webmaster, RSS
Data box ID: f5vj9hu
Accessibility Statement
CC BY-NC-ND 4.0Creative CommonsAttributionNonCommercialNoDerivatives