Publication detail

Jedinečnost kvality nabídky na průmyslovém trhu a její podpora prostředky Public Relations

Authors: Kohoutová Martina | Jelínek Radim

Year: 2003

Type of publication: článek ve sborníku

Name of source: Sborník z mezinárodní vědecké konference Mladý ekonóm 2003

Publisher name: Netri, Hronský Beňadik

Place: Bratislava

Page from-to: 62-65

Titles:

Language	Name	Abstract	Keywords
cze	Jedinečnost kvality nabídky na průmyslovém trhu a její podpora prostředky Public Relations	The quality of offer plays the most significant role at customer decision making among competitive offers. This article describes and classifies attributes of offer quality evaluated by customers and defines aspects which represent the most potential for creating of unique quality on the current market. This article describes an important role of Public Relations communication with regard to the creation of a unique quality.
eng	Unique quality of offer in the industrial market and its support with use of Public Relations means	The quality of offer plays the most significant role at customer decision making among competitive offers. This article describes and classifies attributes of offer quality evaluated by customers and defines aspects which represent the most potential for creating of unique quality on the current market. This article describes an important role of Public Relations communication with regard to the creation of a unique quality.	Unigue quality of offer; Public Relations; industrial market

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