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Quick Response jako nástroj zvyšování hodnoty zákazníka
Authors: Branská Lenka | Pecinová Zuzana
Year: 2007
Type of publication: článek ve sborníku
Name of source: Moderné prístupy k manažmentu podniku
Publisher name: Slovenská technická univezita v Bratislave
Place: Bratislava
Page from-to: 110-115
Titles:
Language Name Abstract Keywords
cze Quick Response jako nástroj zvyšování hodnoty zákazníka Implementation of CRM strategy means to serve various customers in various ways not only in relation to their requirements and needs but to their value to the firm, too. Presently the firms seek on the one hand for the ways of value to customer increasing. On the other side in today?s high competitive environment the firms have to consider economic aspects of the behavior to reflect in customization both the sides of customer value. The way to achieve the goal is to implement Quick Response (QR) approach. The article deals with QR principles, conditions of the implementation with respect to differentiated CRM and the impacts on the company performance. The character of chosen QR strategy must be different for different customers depending on their value and so the most important changes QR strategy implementation brings in key accounts relationships. In design of performance metrics (suitable to monitoring changes in company performance due to QR implementation) it is necessary to respect their interrelationships and hierarchy.
eng Quick Response as a Tool for Raising Customer Value Implementation of CRM strategy means to serve various customers in various ways not only in relation to their requirements and needs but to their value to the firm, too. Presently the firms seek on the one hand for the ways of value to customer increasing. On the other side in today?s high competitive environment the firms have to consider economic aspects of the behavior to reflect in customization both the sides of customer value. The way to achieve the goal is to implement Quick Response (QR) approach. The article deals with QR principles, conditions of the implementation with respect to differentiated CRM and the impacts on the company performance. The character of chosen QR strategy must be different for different customers depending on their value and so the most important changes QR strategy implementation brings in key accounts relationships. In design of performance metrics (suitable to monitoring changes in company performance due to QR implementation) it is necessary to respect their interrelationships and hierarchy. Quick Response; Customer Relationship Management; Customer Value; Performance measurement

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