Publication detail

CPFR jako metoda řízení integrovaného logistického řetězce s důrazem na zvyšování hodnoty pro zákazníka

Authors: Vlčková Vladimíra

Year: 2007

Type of publication: článek ve sborníku

Name of source: Moderné prístupy k manažmentu podniku

Publisher name: Slovenská technická univezita v Bratislave

Place: Bratislava

Page from-to: 671-677

Titles:

Language	Name	Abstract	Keywords
cze	CPFR jako metoda řízení integrovaného logistického řetězce s důrazem na zvyšování hodnoty pro zákazníka	Development of the CPFR (Collaborative, Planning, Forecasting and Replenishment) system is stated in this paper in accord with previous supporting methods of effective management material flows with tight focus on satisfying customer's needs and preferences. CPFR is presented there as modern method of management of integrated supply chain with a view to increasing final customer?s value through CRM (Customer Relationship Management).	CPFR;materialový tok, řízení integrovaného logistického řetězce, of integrated supply chain; CRM (Customer Relationship Management); hodnota zákazníka
eng	CPFR as method of logistic integrated supply chain management with emphasis on the customer value increase	Development of the CPFR (Collaborative, Planning, Forecasting and Replenishment) system is stated in this paper in accord with previous supporting methods of effective management material flows with tight focus on satisfying customer's needs and preferences. CPFR is presented there as modern method of management of integrated supply chain with a view to increasing final customer?s value through CRM (Customer Relationship Management).	CPFR (Collaborative, Planning, Forecasting and Replenishment);material flows;management of integrated supply chain; CRM (Customer Relationship Management); customer value

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