Publication detail

Process approach to differentiated CRM

Authors: Jelínková Martina | Munzarová Simona

Year: 2006

Type of publication: článek ve sborníku

Name of source: Proceedings of the International Scientific Conference ?Customer Relationship Management ?06"

Publisher name: Univerzita Pardubice

Place: Pardubice

Page from-to: 89-96

Titles:

Language	Name	Abstract	Keywords
cze	Procesní přístup k diferencovanému CRM	Článek popisuje jednotlivé fáze procesu diferencovaného CRM.
eng	Process approach to differentiated CRM	Building relationships with customers becomes necessity in the present markets. Companies have to apply a complex process of differentiated CRM. Based on different analysis, the system of differentiated CRM enables to determine the best strategies and their effective implementation that company should apply for particular customer groups. Both continuous and subsequent controls of the whole process represent a logical culmination that shows effectiveness of implemented systems and can help to find possible improvements. Only with application of the complex process of differentiated CRM, the company can effectively allocate its resources and ensure its own competitive position in the market.	CRM, Differentiated CRM, Process of CRM, Customer Value

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