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Publication detail

Essentials of Marketing Strategy
Year: 2003
Type of publication: kapitola v odborné knize
Name of source: Macro and Microeconomics Case Studies
Publisher name: Wydawnictvo Naukowe Katedry Mikroekonomii Uniwersytetu Szczecińskiego
Place: Szczecin, Polsko
Page from-to: 31-38
Titles:
Language Name Abstract Keywords
cze Základy marketingové strategie x marketingová strategie
eng Essentials of Marketing Strategy Esentials of creating of marketing strategy in turbullent market environment marketing strategy