Publication detail
Essentials of Marketing Strategy
Authors:
Kohoutová Martina | Lošťáková Hana
Year: 2003
Type of publication: kapitola v odborné knize
Name of source: Macro and Microeconomics Case Studies
Publisher name: Wydawnictvo Naukowe Katedry Mikroekonomii Uniwersytetu Szczecińskiego
Place: Szczecin, Polsko
Page from-to: 31-38