Publication detail

Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers

Authors: Dědková Jaroslava | Lošťáková Hana

Year: 2008

Type of publication: článek v odborném periodiku

Name of source: KSI Transactions on Knowledge Society

Publisher name: Knowledge Society Institute

Place: Sozopol

Page from-to: 49-52

Titles:

Language	Name	Abstract	Keywords
cze	Využití znalosti parametrů komfortu textilních produktů pro stanovení atributů hodnoty pro zákazníky	This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.	prametry komfortu;komfort oděvů;senzorický a termofyzický komfort;
eng	Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers	This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.	parameters of comfort;clothing comfort;senzoric and thermophysiological comfort

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