Skip to main content

Login for students

Login for employees

Publication detail

Customer Value Attributes by the Selected Chemical Products
Year: 2008
Type of publication: článek ve sborníku
Name of source: The Problems of Development of National Economy and Entrepreneurship
Publisher name: RTU Publishing House
Place: Riga
Page from-to: 98-100
Titles:
Language Name Abstract Keywords
cze Atributy hodnoty pro zákazníka pro vybrané chemické produkty Příspěvek shrnuje výsledky kvalitativních výzkumů zaměřených na identifikaci atributů hodnoty pro zákazníky u vybraných chemických produktů.
eng Customer Value Attributes by the Selected Chemical Products The aim of this article is to summarize the results of qualitative research which was focused on mapping how the selected chemical companies identify the value perceived by individual customers and its attributes, what are the value attributes of selected chemical products intended for production consumption for the customers, so called customer value propositions. The aim of the research was also to find out whether and how the value for customers is measured in companies of this business line. Substance of Customer Value;Customer Value Attributes;Customer Value Propositions;chemical products;CRM