Publication detail

Integrace fází hodnotového managementu jako základ posilování konkurenceschopnosti firem

Authors: Lošťáková Hana

Year: 2008

Type of publication: článek ve sborníku

Name of source: Nové trendy v manažmente: zborník príspevkov z medzinárodnej vedeckej konferencie

Publisher name: Trenčianska univerzita Alexandra Dubčeka v Trenčíne

Place: Trenčín

Page from-to: 356-361

Titles:

Language	Name	Abstract	Keywords
cze	Integrace fází hodnotového managementu jako základ posilování konkurenceschopnosti firem	This paper deals with value-based management substance and phases as base for improving of firms? competitiveness. It asks permanent detecting of latent needs and wants of customers, creation of supply that bring unique customer value and its commitment into firm, creation customer value that is meaningful and understandable for customers, assessing how firm did at creating true customer value and improving value package to keep firm customers coming back.
eng	Integration of Value-Based Management Phases as Base for Strengthening of Firm Competitiveness	This paper deals with value-based management substance and phases as base for improving of firms? competitiveness. It asks permanent detecting of latent needs and wants of customers, creation of supply that bring unique customer value and its commitment into firm, creation customer value that is meaningful and understandable for customers, assessing how firm did at creating true customer value and improving value package to keep firm customers coming back.	Value-Based Management;Integration of Phases of Value-Based Management;competitiveness of Firms

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