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Publication detail

Hodnota pro zákazníka a její atributy

Authors: Jelínková Martina | Lošťáková Hana

Year: 2008

Type of publication: článek ve sborníku

Name of source: Mladý ekonóm

Place: Bratislava

Page from-to: 50-54

Titles:

Language	Name	Abstract	Keywords
cze	Hodnota pro zákazníka a její atributy	This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.
eng	Customer value and its attributes	This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.	customer value;atributes of customer value;competitive advantage;B2B market