Publication detail

Benefits of CRM Differentiated on the Basis of Customer Life-Time Value

Authors: Lošťáková Hana

Year: 2009

Type of publication: článek ve sborníku

Name of source: Conference Proceedings (SCEE' 2009)

Publisher name: RTU Publishing House

Place: Riga

Page from-to: 1-5

Titles:

Language	Name	Abstract	Keywords
cze
eng	Benefits of CRM Differentiated on the Basis of Customer Life-Time Value	This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginning of 2ith century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.	CRM;differentiated care about customers;customer life-time value;benefits of differentiated CRM

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