Publication detail

Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity

Authors: Lošťáková Hana

Year: 2004

Type of publication: článek ve sborníku

Name of source: Proceedings of International Conference Modern Approach to Enterprises' Management

Publisher name: GC-TECH Ing. Peter Gerši

Place: Bratislava

Page from-to: 228-231

Titles:

Language	Name	Abstract	Keywords
cze	Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků	Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků.	dlouhodobé vztahy, klíčoví zákazníci, prosperita podniku
eng	Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity	An increased differentiation of customers? needs and wants and intensive strengthening of competitive struggle have raised the necessity to change common market care practices and to develop a strongly differentiated or even individualised customer care system, especially concerning key customers. We can ensure the company?s growth more effectively by increasing the share on expenditures of key customers than by increasing the whole market share. The company has to build long-term relationships with strategically valuable customers on the basis of differentiated 1-to-1 marketing with supply individually adjusted to each of the key customers.	Long-term Relationships, Key Customers, Enterprises? Prosperity

Search