Publication detail

Differentiated Customer Relationship Management on a Basis of Different Customer Lifetime Value.

Authors: Lošťáková Hana

Year: 2004

Type of publication: článek ve sborníku

Name of source: Development of Economy: Theory and Practice.

Publisher name: Vilnius University

Place: Kaunas, Lithuania

Page from-to: 36-38

Titles:

Language	Name	Abstract	Keywords
cze	Řízení vztahů se zákazníky na základě diferencované strategické hodnoty zákazníka.	This paper deals with differentiated customer relationship management in view of different customer lifetime value. The article indicates that it is ineffective to increase total market share at present but it is more effective to pay attention to increasing the share at key customers (wallet share). The key customers are those who have high customer lifetime value (CLTV).	Řízení vztahů se zákazníky, hodnota zákazníky během cyklu jeho obsluhy
eng	Differentiated Customer Relationship Management on a Basis of Different Customer Lifetime Value.	This paper deals with differentiated customer relationship management in view of different customer lifetime value. The article indicates that it is ineffective to increase total market share at present but it is more effective to pay attention to increasing the share at key customers (wallet share). The key customers are those who have high customer lifetime value (CLTV).	Customer Relationship Management , Customer Lifetime Value

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