Publication detail

Význam budování loajality zákazníků pro zajištění konkurenceschopnosti podniků na současných průmyslových trzích.

Authors: Kohoutová Martina | Lošťáková Hana

Year: 2004

Type of publication: článek ve sborníku

Name of source: Sborník z mezinárodní konference Obchodné podnikanie a marketing v novom európskom hospodárskom priestore

Publisher name: Vydavateľstvo EKONÓM

Place: Bratislava

Page from-to: 226-231

Titles:

Language	Name	Abstract	Keywords
cze	Význam budování loajality zákazníků pro zajištění konkurenceschopnosti podniků na současných průmyslových trzích.	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the contributions of loyalty for supplier and for customers too.	loajalita zákazníků, konkurenceschopnost podniků, průmyslový trh
eng	Importance of Building Customers' Loyalthy for Development of Companies' Competitiveness on Contemporary Industrial Markets	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the contributions of loyalty for supplier and for customers too.	Customer Loyalthy, Company Competitiveness, Industrial Market

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