Publication detail

Budování loajality zákazníků

Authors: Kohoutová Martina | Lošťáková Hana

Year: 2004

Type of publication: článek ve sborníku

Name of source: Sborník z konference s mezinárodní účastí Spolupráce firem a vysokých škol v oblasti marketingu

Publisher name: Technická univerzita v Liberci

Place: Liberec

Page from-to: 48-52

Titles:

Language	Name	Abstract	Keywords
cze	Budování loajality zákazníků	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the factors which influence customers? loyalty and identifies strategies for building customers? loyalty in the modern way of thinking.
eng	Customers´ loyalty creation	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the factors which influence customers? loyalty and identifies strategies for building customers? loyalty in the modern way of thinking.	relations with customers; customers´ loyalty; strategies for building customers loyalty

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