Publication detail

Řízení vztahů se zákazníky na bázi CLTV jako základní strategie podniků v podmínkách globalizace

Authors: Kohoutová Martina | Lošťáková Hana

Year: 2004

Type of publication: článek ve sborníku

Name of source: Sborník z mezinárodní vědecké konference Globalizácia a jej sociálno-ekonomické dosledky 04

Publisher name: Žilinská univerzita

Place: Žilina

Page from-to: 188-191

Titles:

Language	Name	Abstract	Keywords
cze	Řízení vztahů se zákazníky na bázi CLTV jako základní strategie podniků v podmínkách globalizace	In the current market, success of companies is determined with their ability to create and to promote permanent relationships with customers. The long-term relationships with customers increase profitability of customers and strategic customer?s value of each of them. This paper deals with a differentiated customer relationship management and customers? loyalty building according to different customer lifetime value (CLTV).
eng	Managing relationships with customers on the basis of CLTV as an essential strategy of company in conditions of globalisation	In the current market, success of companies is determined with their ability to create and to promote permanent relationships with customers. The long-term relationships with customers increase profitability of customers and strategic customer?s value of each of them. This paper deals with a differentiated customer relationship management and customers? loyalty building according to different customer lifetime value (CLTV).	relations with customers; CLTV

Search