Publication detail
On Possibilities of Determination of Customer Value to a Company as a Basic Pillar of Implementation of Differentiated CRM
Authors:
Jelínková Martina | Lošťáková Hana | Böhmová Simona
Year:
2005
Type of publication:
článek ve sborníku
Name of source:
Proceeding of International Scientific Conference "Business?Studies?Science 2005"
Publisher name:
Zemaitija College
Place:
Rietavas, Lithuania
Page from-to:
130-134
