Publication detail

Spokojenost zákazníků versus loajalita zákazníků jako měřítka marketingové výkonnosti.

Authors: Lošťáková Hana

Year: 2005

Type of publication: článek ve sborníku

Name of source: Sborník z vědeckého semináře s mezinárodní účastí KIK 2005: Nové trendy v manažérstve kvality

Publisher name: MtF STU Trnava

Place: Trnava, Slovenská republika

Page from-to: 90-95

Titles:

Language	Name	Abstract	Keywords
cze	Spokojenost zákazníků versus loajalita zákazníků jako měřítka marketingové výkonnosti.	This paper deals with impact of customer satisfaction to customer retention, customer recommendation and customer loyalty. It shows an influence of these indicators to profits gained from customers. It advices to manage all this measurements of enterprises? marketing performance for enterprises? growth and profitability.	spokojenost zákazníků, loajalita zákazníků, marketingová výkonnost
eng	Custtomer Satisfaction versus Customer Loyalty as Measurements of Marketing Performance	This paper deals with impact of customer satisfaction to customer retention, customer recommendation and customer loyalty. It shows an influence of these indicators to profits gained from customers. It advices to manage all this measurements of enterprises? marketing performance for enterprises? growth and profitability.	Customer Satisfaction, Customer Loyalty, Marketuing Performance

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