Publication detail

Customer Satisfaction as Motive Power for Market Opportunities Creation

Authors: Lošťáková Hana | Jelínková Martina

Year: 2005

Type of publication: článek ve sborníku

Name of source: Proceedings of the 15th International Scientific Conference "Modern Approaches to Corporate Management"

Publisher name: STU Bratislava

Place: Bratislava

Page from-to: 313-318

Titles:

Language	Name	Abstract	Keywords
cze	Spokojenost zákazníků jako hnací síla ziskovosti podniku.	This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influences customers? profitability and customers? value to a company, too.	spokojenost zákazníků, tvorba tržních příležitostí
eng	Customer Satisfaction as Motive Power for Market Opportunities Creation	This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influences customers? profitability and customers? value to a company, too.	Customer Satisfaction, Market Opportunities Creation

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