Publication detail

Diagnostická metoda kvantifikace hodnoty pro zákazníka.

Authors: Lošťáková Hana | Jelínková Martina | Simová Jozefína | Dědková Jaroslava

Year: 2007

Type of publication: článek v odborném periodiku

Name of source: Vedecké listy

Publisher name: Slovenská technická univezita v Bratislave

Place: Bratislava

Page from-to: 45-51

Titles:

Language	Name	Abstract	Keywords
cze	Diagnostická metoda kvantifikace hodnoty pro zákazníka.	This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.	Hodnota pro zákazníka; diagnostická metoda kvantifikace hodnoty pro zákazníka
eng	Diagnostic Method of Customer Value Quantification.	This paper deals with a diagnostic method of customer value quantification. It defines a basic concept of customer value (value to the customer) and describes single phases of this method ? relative customer performance measurement, relative customer costs setting and relative customer value quantification. This method is suitable for products for which are typical a complex consumer behavior.	Customer Value; Diagnostic Method of Customer Value Quantification

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