Publication detail

Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice

Authors: Jelínková Martina | Lošťáková Hana

Year: 2006

Type of publication: článek ve sborníku

Name of source: Sborník z mezinárodní vědecké konference "Obchodné podnikanie v podmienkach teórie a praxe znalostnej ekonomiky"

Publisher name: Vydavateľstvo Ekonóm

Place: Bratislava

Page from-to: 147-152

Titles:

Language	Name	Abstract	Keywords
cze	Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice	This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers? identification and analysis. We show and discuss some results of our research that has been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.
eng	Customer Insight as a Result of CRM Strategy Creation in Knowledge Economy	This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers? identification and analysis. We show and discuss some results of our research that has been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.	Customer Insight, Implemetation of CRM , Identification and Analysis of Customers

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