Publication detail

The Enforcement of CRM Strategy in Industry Companies in the Czech Republic.

Authors: Lošťáková Hana | Jelínková Martina | Munzarová Simona

Year: 2006

Type of publication: článek ve sborníku

Name of source: Proceedings of the International Scientific Conference "Business Development Possibilities in the New European Area", Part I

Publisher name: Vilnius University

Place: Vilnius

Page from-to: 283-288

Titles:

Language	Name	Abstract	Keywords
cze	Uplatnění strategie diferencovaného CRM v průmyslových podnicích v České republice.	Článek se zabývá postatou strategie diferencovaného CRM - masové personalizace, masové kastomizace a diferencované kastomizace podle přínosu zákazníků pro podnik a prezentuje výsledky výzkumu současného stavu uplatnění CRM strategie v průmyslových podnicích v České republice. Tento výzkum byl realizován ve vybraných podnicích na jaře 2006.	substance of CRM strategies - mass personalization strategy, mass customization strategy, and differentiated customization CRM strategy differentiated according to customer value to a company
eng	The Enforcement of CRM Strategy in Industry Companies in the Czech Republic.	This paper deals with substance of CRM strategies - mass personalization strategy, mass customization strategy, and differentiated customization CRM strategy differentiated according to customer value to a company. Then we show results of marketing research focused on the level of CRM strategy enforcement in Czech industrial companies conducted in spring 2006.	substance of CRM strategies - mass personalization strategy, mass customization strategy, and differentiated customization CRM strategy differentiated according to customer value to a company

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