Publication detail

Diferencované řízení vztahů se zákazníky podle loajality zákazníků.

Authors: Simová Jozefína | Lošťáková Hana

Year: 2007

Type of publication: článek ve sborníku

Name of source: Moderné prístupy k manažmentu podniku

Publisher name: Slovenská technická univezita v Bratislave

Place: Bratislava

Page from-to: 570-575

Titles:

Language	Name	Abstract	Keywords
cze	Diferencované řízení vztahů se zákazníky podle loajality zákazníků.	Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presents partial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.	CRM; loajalita zákazníků; spotřební trh; segmentace trhu podle loajality zákazníků
eng	Differentiated Customer Relationship Management according to Customer Loyalty.	Customer satisfaction and loyalty are important attributes in customer relationship managament. The paper deals with the issue of relationship between customer layalty and customer relationship management in the condition of consumer market. It presents partial findings of the research focused on the degrese of customer segmentation and customer relationship management based on customer layalty in companies operating in the service, trading and production sectors.	CRM; customer loyalty; consumer market; market segmentatiom according to customer loyalty

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