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Publication detail

Stanovení hodnoty u zboží denní spotřeby konečnými zákazníky.
Authors: Dědková Jaroslava | Lošťáková Hana
Year: 2007
Type of publication: článek ve sborníku
Name of source: Moderné prístupy k manažmentu podniku
Publisher name: Slovenská technická univezita v Bratislave
Place: Bratislava
Page from-to: 150-153
Titles:
Language Name Abstract Keywords
cze Stanovení hodnoty u zboží denní spotřeby konečnými zákazníky. The article describes results of primary perception research of values product for consumers on consumer market. It presents a part of the research which has been conducted as a part of the project supported by the Grant Agency of the Czech Republic n. 402/06/0577 "Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a Company" and it tries to find out perception of consumers values at product of daily needs. Typical mistake of companies is that they do not define clearly the value for consumer and they do not follow this value. Value for consumer is not only about the products, contemporary consumers are more active, better informed, more experience. Successful will be only the companies which will focus on innovation through experiences. The customers are crucial in this process: they should be involved in generating the product value, e.g. value research for consumers. Hodnota pro zákazníka; zboží denní spotřeby; koneční zákazníci
eng Customer Value Setting in Fast Moving Goodz by means Final Consumers. The article describes results of primary perception research of values product for consumers on consumer market. It presents a part of the research which has been conducted as a part of the project supported by the Grant Agency of the Czech Republic n. 402/06/0577 "Increase of Company Performance Efficiency through Differentiated CRM on the Basis of Customer Actual and Potential Value to a Company" and it tries to find out perception of consumers values at product of daily needs. Typical mistake of companies is that they do not define clearly the value for consumer and they do not follow this value. Value for consumer is not only about the products, contemporary consumers are more active, better informed, more experience. Successful will be only the companies which will focus on innovation through experiences. The customers are crucial in this process: they should be involved in generating the product value, e.g. value research for consumers. Customer value; fast moving goodz; final consumers

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