Publication detail

Stanovení hodnoty pro zákazníka u rychloobrátkového zboží.

Authors: Lošťáková Hana

Year: 2007

Type of publication: článek ve sborníku

Name of source: Mezinárodní slavnostní vědecká konference u příležitosti 15. výročí založení FP VUT Brno

Publisher name: Vysoké učení technické v Brně

Place: Brno

Page from-to: 1-4

Titles:

Language	Name	Abstract	Keywords
cze	Stanovení hodnoty pro zákazníka u rychloobrátkového zboží.	This paper deals with setting of customer value (value for a customer) for fast moving goods. First, it describes the substance of value for a customer and shows the place of customer value setting in framework of customer analysis process. Second, this paper discusses a simple method of customer value calculation for fast moving goods, too. A customer value is difference among a relative performance and a relative price for a customer. I show how we can set these components of value for a customer and how to calculate value for a customer by them.	hodnota pro zákazníka; stanovení hodnoty; rychloobrátkové zboží
eng	Setting of Value for a Customer for Fast Moving Goods.	This paper deals with setting of customer value (value for a customer) for fast moving goods. First, it describes the substance of value for a customer and shows the place of customer value setting in framework of customer analysis process. Second, this paper discusses a simple method of customer value calculation for fast moving goods, too. A customer value is difference among a relative performance and a relative price for a customer. I show how we can set these components of value for a customer and how to calculate value for a customer by them.	Value for a customer; customer value setting; fast moving goods

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