Publication detail

Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets

Authors: Lošťáková Hana

Year: 2010

Type of publication: článek ve sborníku

Name of source: Business and Management

Publisher name: VGTU Publishing House Technika

Place: Vilnius

Page from-to: 414-420

Titles:

Language	Name	Abstract	Keywords
cze	Identifikace a kvantifikace hodnoty pro zákazníka: Příklad z trhu institucí	Cílem této publikace je diskuse o specifikách hodnoty pro zákazníka a jejích atributech na trhu institucí u produktů určených pro výrobní spotřebu. Je navržena metodika její identifikace a kvantifikace.	Hodnota pro zákazníka (HPZ); identifikace HPZ; kvantifikace HPZ; metodika identifikace a kvantifikace HPZ; trh institucí.
eng	Identification and Quantification of the Value Provided to Customers: The Case of B2B Markets	The aim of this paper is to discuss the specifics of customer value and its attributes in B2B markets at products determined for production consumption and to propose a procedure for the identification and quantification of the value provided to customers in the industrial market. Suggested methodology of identification and quantification of the value for customers should, in our opinion, consist of ten consequent steps, described below.	Value to the customer (VC); VC identification; VC quantification; methodology of VC identification and quantification; B2B markets.

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