Publication detail

Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry

Authors: Lošťáková Hana

Year: 2011

Type of publication: článek v odborném periodiku

Name of source: Economics and Management

Publisher name: Kaunas University of Technology

Place: Kaunas

Page from-to: 1274-1278

Titles:

Language	Name	Abstract	Keywords
cze	Propozice hodnoty pro zákazníka a jejich vnímání zákazníky v polygrafickém průmyslu České republiky	Článek se zabývá propozicí hodnoty pro zákazníka a jejich vnímání zákazníky v polygrafickém průmyslu České republiky	Hodnota pro zákazníka;propozice hodnoty pro zákazníka;polygrafický průmysl
eng	Customer Value Proposition and its Customer Perception in Czech Graphic-Arts Industry	The article deals with identification of customer value proposition elements demanded by customers of graphic-arts industry enterprises. The aim is to identify value attributes for this line of business customers. A partial aim rests in the market segmentation based on these findings and consequent description of these individual segments. Finally, partially it is aiming at exploitation of these findings in research of perceived levels of individual graphic-art industry enterprises offers from the viewpoint of their customers. To meet these objectives, in spring 2010 a quantitative research among randomly selected 36 customers of a large graphic-art enterprise in the Czech Republic was carried out using the method of individual interviews. The obtained data was processed using statistic analysis method and synthesis of obtained findings.	Customer value;customer value proposition;graphic-arts industry

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