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Creation of the Customer’s Value within the Value Network of Products Determined for Production Consumption
Authors: Lošťáková Hana | Pecinová Zuzana
Year: 2011
Type of publication: článek ve sborníku
Name of source: Conference Metal 2011 Proceedings
Publisher name: TANGER, spol. s r.o.
Place: Ostrava
Page from-to: 1126-1131
Titles:
Language Name Abstract Keywords
cze Vytváření hodnoty pro zákazníka v rámci hodnotové sítě u produktů určených pro výrobní spotřebu Práce se zabývá vytvářením hodnoty pro zákazníka v rámci hodnotové sítě u produktů určených pro výrobní spotřebu Hodnota pro zákazníka;transakční a vztahové atributy hodnoty pro zákazníka;hodnotový řetězec/síť;zdokonalování vztahů v hodnotové síti;chemický a hutní průmysl.
eng Creation of the Customer’s Value within the Value Network of Products Determined for Production Consumption Customers can be attracted only by an integrated offer of tangible and intangible products, which can provide customers with a substantially higher value than the competitors´. It is efficient to identify, create, deliver and improve this offer only through cooperation and linking of all the value network elements. The value network creation requires us to choose primarily all elements of the network, then to propose all activities leading to the increase of the value for customer and further to decide the responsibilities of the relevant elements to ensure the activities are covered. The article summarized the results from qualitative researches, carried out in 2010 – 2011 in selected business units of chemical industry in the Czech Republic, focusing on definition of transaction and relationship value attributes for customers and ways of their improvement in value network of products for production consumption such as products of metallurgic and chemical industry. Value for customer;transaction and relationship value attributes for customers;value chain/network;relationship improvement in value network;chemical and metallurgic industries.