Publication detail

Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers

Authors: Lošťáková Hana | Stejskalová Iva

Year: 2013

Type of publication: ostatní - článek ve sborníku

Name of source: SCEE 2013 Proceedings, Subsection: Production Economics, Finance, Management and Marketing

Publisher name: Riga Technical University, Faculty of Engineering Economics and Management (RTU FEEM)

Place: Riga

Page from-to: 1-6

Titles:

Language	Name	Abstract	Keywords
eng	Importance of Company Reputation and its Customer-oriented Culture for Strengthening of Relationships with Customers	The aim of this paper is to explain the nature of customer-oriented business culture and its various components, and summarize the results of quantitative marketing research among managers of selected chemical industry businesses in the Czech Republic focused on mapping of what is their perception of the usefulness of various aspects of the customer-oriented corporate culture, image and goodwill of the company for strengthening business relationships with customers and how they perceive their current level in their company and business units. This quantitative research was carried out using the method of personal interviews at the April of 2013. The survey was accomplished in four chemical business units. The obtained data was processed using statistical software IBM SPSS Statistics and by synthesis of the obtained findings.	Company reputation; customer-oriented culture; strengthening relationships with customers; chemical SBU.

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