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Extending the Functionality of Printed Products Using Augmented Reality
Authors: Držková Markéta | Ptáčková Markéta
Year: 2014
Type of publication: ostatní - článek ve sborníku
Name of source: Proceedings – The Seventh International Symposium GRID 2014
Publisher name: Univerzitet u Novom Sadu
Place: Novi Sad
Page from-to: 93-104
Titles:
Language Name Abstract Keywords
eng Extending the Functionality of Printed Products Using Augmented Reality Due to the global economic situation and growing competition, both within the graphic arts industry as well as between print and other media, many printers are at present forced to look for the new markets beyond the traditional product types. Thanks to the recent intensive research and development, extending the functionality of printed products using digital technologies seems to be a promising way. A number of various products are on their way to customers, moving from scientific laboratories to the production. However, many of them are difficult to implement for a common printer, as they require investments into advanced technologies, special materials, and qualified staff. This work briefly summarizes the main options how to utilize digital features in printed products and their potential use in the near future with respect to their demands. Based on this comparison, the experiment was focused on the possibility to extend the functionality of printed matter by adding a marker for augmented reality (AR) and supplementary information in form of the common quick response (QR) code. The preparation and use of a model printed product featuring the AR markers for three freely accessible applications and QR code was examined to verify the required functionality at different conditions. Namely, the influence of marker size on the distance and angle of reading device needed for proper response was investigated. For all AR applications, the significant effect of the movement direction of both tablet and mobile phone was observed. The results are discussed with the respect to the anticipated end user requirements. Further, the attitude of printers in Central and Eastern Europe towards production of digital features or their employment in printed products was surveyed within the printing industry companies. The findings of the survey form the base for the planned aggregate study in European countries in scope of the COST Action FP1104. augmented reality, marker, printed product

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