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How to Create Knowledge System for Value-Based Management.
Autoři: Lošťáková Hana | Jelínková Martina | Dědková Jaroslava
Rok: 2008
Druh publikace: článek v odborném periodiku
Název zdroje: KSI Transactions on Knowledge Society
Název nakladatele: Knowledge Society Institute
Místo vydání: Sozopol
Strana od-do: 26-29
Tituly:
Jazyk Název Abstrakt Klíčová slova
cze Jak vytvářet znalostní systém pro hodnotový managemnet This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value. tržní znalostí systém;vytváření jedinečné hodnoty pro zákazníky;CRM stragie
eng How to Create Knowledge System for Value-Based Management. This paper deals with creation of knowledge system for a unique customer value creation and delivery at applying CRM strategy differentiated according to both customer needs and wants and a customer value to a company. It defines a process of general analysis of market environment, a detail analysis of customers, their segmentation according to their needs and consumer behaviour, analysis of competitors and analysis and evaluation of conditions at single target markets and at single customers. It shows that this way of dynamic strategic marketing analysis is a base for value-based management and leads to discovery of latent customer needs and wants and increasing of delivered customer value. market knowledge system;creation of unique customer value;CRM strategy

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