Publikace detail

Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers

Autoři: Dědková Jaroslava | Lošťáková Hana

Rok: 2008

Druh publikace: článek v odborném periodiku

Název zdroje: KSI Transactions on Knowledge Society

Název nakladatele: Knowledge Society Institute

Místo vydání: Sozopol

Strana od-do: 49-52

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Využití znalosti parametrů komfortu textilních produktů pro stanovení atributů hodnoty pro zákazníky	This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.	prametry komfortu;komfort oděvů;senzorický a termofyzický komfort;
eng	Making Use of the Textile Comfort Parameters Knowledge for the Establishment of Value Attributes for the Customers	This article tries to show the meaning knowledge of parameters comfort of product for customer. This contribution defines comfort product like result of incidence to many factors and his influence over saleability textile products in the first part . Knowledge of comfortable parameters of textile is important at marketing communication and is able to be conducting to increasing measurement satisfaction and loyalty and formation long-time relations customers.	parameters of comfort;clothing comfort;senzoric and thermophysiological comfort

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