Univerzita Pardubice Fakulta chemicko- technologická

Univerzita Pardubice

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Studenti
English

Publikace detail

Hodnota pro zákazníka a její atributy

Autoři: Jelínková Martina | Lošťáková Hana

Rok: 2008

Druh publikace: článek ve sborníku

Název zdroje: Mladý ekonóm

Místo vydání: Bratislava

Strana od-do: 50-54

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Hodnota pro zákazníka a její atributy	This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.
eng	Customer value and its attributes	This article deals with selected problems of customer value buiding and identification and its key attributes. The attention is paid to growing importance of customer value increasing from the point of view of creating the competitive advantage in the business market.	customer value;atributes of customer value;competitive advantage;B2B market