Publikace detail

Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku

Autoři: Pecinová Zuzana

Rok: 2009

Druh publikace: článek ve sborníku

Název zdroje: Invence - inovace- investice od recese k prosperitě. Kompendium finančního a logistického řízení podniku

Název nakladatele: Vysoká škola báňská-Technická univerzita Ostrava

Místo vydání: Ostrava

Strana od-do: 156-160

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Segmentace zákazníků podle hodnoty pro podnik a její využití pro řízení výkonnosti podniku	In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.	Ziskovist zákazníka;hodnota zákazníka;segmentace zákazníků;výkonnost podniku
eng	Usage Customer Segmentation Based on Customer Value for Company Performance Management	In the high competitive environment it is necessary to segment customers not only in accordance with their needs and buyer behaviour but, in order to increase company performance, according to customer value, too. This segmentation can be used for both optimal customers serving strategy selection and solvency and efficiency control. The article deals with the process of segmentation of customers according to their value and consequently with the possible ways of using the concept for growth in company financial results.	Customer profitability;customer value;customer segmentation;company performance

Vyhledávání