Publikace detail

Value-Based Management in Graphic Arts Company

Autoři: Lošťáková Hana | Panák Ondrej

Rok: 2009

Druh publikace: článek v odborném periodiku

Název zdroje: KSI Transactions on Knowledge Society

Název nakladatele: Knowledge Society Institute

Místo vydání: Sozopol

Strana od-do: 62-65

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze
eng	Value-Based Management in Graphic Arts Company	This paper focuses on the concept of customer value dimensions and its managing in the graphic-arts company. It shows that it is necessary to put into practice value-based management that allows delivering a superior, meaningful value to target customers. It describes a contemporary level of single phases of value-based management (1. Discover and quantify customers´ wants and needs; 2. Commit to the most important things that will impact customers; 3. Create customer value that is meaningful and understandable; 4. Assess how firm did at creating true customer value; 5. Improve firm value package to keep its customers coming back) in selected graphic-arts companies in the Czech Republic as results of qualitative marketing research. The obtained knowledge is evaluated and discussed.	Customer value as a value to a customer;value-based management;graphic-arts companies;Czech Republic

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