Publikace detail

Benefits of CRM Differentiated on the Basis of Customer Life-Time Value

Autoři: Lošťáková Hana

Rok: 2009

Druh publikace: článek ve sborníku

Název zdroje: Conference Proceedings (SCEE' 2009)

Název nakladatele: RTU Publishing House

Místo vydání: Riga

Strana od-do: 1-5

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze
eng	Benefits of CRM Differentiated on the Basis of Customer Life-Time Value	This paper deals with causes and benefits of development customer relationship management (CRM) differentiated according to the customer value to a company in industrial companies. It discusses the main changes in the market environment at the beginning of 2ith century and during financial crisis that has lead to a necessity of modern CRM building. It describes the basic changes in management of enterprises connected with differentiated CRM strategy development and benefits of these changes lying in differentiated CRM.	CRM;differentiated care about customers;customer life-time value;benefits of differentiated CRM

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