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Publikace detail

Customer Focus and Profitability.
Rok: 2005
Druh publikace: článek ve sborníku
Název zdroje: Proceedings of the Int. Sci. Conf. "ECOMA 2005: Economy and Management of Enterprises in Transition Economies in the Global Market Environment"
Název nakladatele: University of Pardubice
Místo vydání: Pardubice
Strana od-do: 282-285
Tituly:
Jazyk Název Abstrakt Klíčová slova
cze Zaměření se na zákazníka a ziskovost This paper deals with relationship among companies? focus to customers, customers? satisfaction and their profitability to the company. It shows that only company? strong customer focus and measurement of de-averaging customer satisfaction allows manage differentiated care about markets to higher company profitability and its future growth. soustředění se na zákazníka, ziskovost podniku
eng Customer Focus and Profitability. This paper deals with relationship among companies? focus to customers, customers? satisfaction and their profitability to the company. It shows that only company? strong customer focus and measurement of de-averaging customer satisfaction allows manage differentiated care about markets to higher company profitability and its future growth. Focus to Customers, Company Profitability