Publikace detail

Determination of Perceived Customer Value Sources.

Rok: 2005

Druh publikace: článek ve sborníku

Název zdroje: Scientifics Proceedings of the International Scientific Conference Business Development Possibilities in the New European Area.

Název nakladatele: Vilnius University

Místo vydání: Vilnius, Lithuania

Strana od-do: 23-24

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Určení zdrojů vnímané hodnoty pro zákazníka	This paper deals with methodology of determination of customer value sources. It shows what sources of customer value we can use for perceived customer value setting and what methods of asking of customer?s benefits we can use. Primary sources of customer value are product benefits, service benefits and brand benefits and customer life cycle costs (price paid, acquisition costs, usage costs, maintenance costs, ownership costs and disposal costs). Basic methods of asking of customer?s benefits are ?several days in the life of a customer?, ?emphatic design?, ?lead user analysis?, ?staple yourself to an order? and ?Kano method?.	hodnota pro zákazníky, zdroje hodnoty pro zákazníky
eng	Determination of Perceived Customer Value Sources.	This paper deals with methodology of determination of customer value sources. It shows what sources of customer value we can use for perceived customer value setting and what methods of asking of customer?s benefits we can use. Primary sources of customer value are product benefits, service benefits and brand benefits and customer life cycle costs (price paid, acquisition costs, usage costs, maintenance costs, ownership costs and disposal costs). Basic methods of asking of customer?s benefits are ?several days in the life of a customer?, ?emphatic design?, ?lead user analysis?, ?staple yourself to an order? and ?Kano method?.	Perceived Customer Value

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