Publikace detail

Customer Satisfaction as Motive Power for Market Opportunities Creation

Autoři: Lošťáková Hana | Jelínková Martina

Rok: 2005

Druh publikace: článek ve sborníku

Název zdroje: Proceedings of the 15th International Scientific Conference "Modern Approaches to Corporate Management"

Název nakladatele: STU Bratislava

Místo vydání: Bratislava

Strana od-do: 313-318

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Spokojenost zákazníků jako hnací síla ziskovosti podniku.	This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influences customers? profitability and customers? value to a company, too.	spokojenost zákazníků, tvorba tržních příležitostí
eng	Customer Satisfaction as Motive Power for Market Opportunities Creation	This paper defines customer satisfaction as basic metrics of marketing performance and discusses why it is necessary to use detail view on customer satisfaction during customer relationship management. It discusses how customers? satisfaction influences customers? profitability and customers? value to a company, too.	Customer Satisfaction, Market Opportunities Creation

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