Publikace detail

Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice

Autoři: Jelínková Martina | Lošťáková Hana

Rok: 2006

Druh publikace: článek ve sborníku

Název zdroje: Sborník z mezinárodní vědecké konference "Obchodné podnikanie v podmienkach teórie a praxe znalostnej ekonomiky"

Název nakladatele: Vydavateľstvo Ekonóm

Místo vydání: Bratislava

Strana od-do: 147-152

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Customer insight jako podmínka rozvoje strategie CRM ve znalostní ekonomice	This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers? identification and analysis. We show and discuss some results of our research that has been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.
eng	Customer Insight as a Result of CRM Strategy Creation in Knowledge Economy	This paper deals with Customer Insight problem as bases for successful CRM implementation. There are sketched the basic theoretical principles for management of customers? identification and analysis. We show and discuss some results of our research that has been oriented to main problematical areas solved by industrial companies during practise application Consumer Insight in CRM process in the Czech Republic.	Customer Insight, Implemetation of CRM , Identification and Analysis of Customers

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