Publikace detail

Process approach to differentiated CRM

Autoři: Jelínková Martina | Munzarová Simona

Rok: 2006

Druh publikace: článek ve sborníku

Název zdroje: Proceedings of the International Scientific Conference ?Customer Relationship Management ?06"

Název nakladatele: Univerzita Pardubice

Místo vydání: Pardubice

Strana od-do: 89-96

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Procesní přístup k diferencovanému CRM	Článek popisuje jednotlivé fáze procesu diferencovaného CRM.
eng	Process approach to differentiated CRM	Building relationships with customers becomes necessity in the present markets. Companies have to apply a complex process of differentiated CRM. Based on different analysis, the system of differentiated CRM enables to determine the best strategies and their effective implementation that company should apply for particular customer groups. Both continuous and subsequent controls of the whole process represent a logical culmination that shows effectiveness of implemented systems and can help to find possible improvements. Only with application of the complex process of differentiated CRM, the company can effectively allocate its resources and ensure its own competitive position in the market.	CRM, Differentiated CRM, Process of CRM, Customer Value

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