Univerzita PardubiceFakulta chemicko- technologická

Univerzita Pardubice

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Publikace detail

Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers

Autoři: Gorčík Martin

Rok: 2025

Druh publikace: ostatní - přednáška nebo poster

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
eng	Preferred Information and Sources for Assessing the Reputation of Chemical Companies as Potential Employers	Employer reputation represents a key factor in attracting and retaining qualified employees. This study analyses what types of information and which sources of information potential employees prefer when evaluating chemical companies as employers. Primary quantitative research was conducted via an electronic survey of 351 respondents and demonstrated the importance, in particular, of transparency with regard to working conditions, information about safety measures, and opportunities for career growth, these being things which potential employees primarily look for on official company websites, via job portals, or using personal references from current or former employees. The results yielded important practical recommendations for chemical companies in the field of employer branding, which could help companies improve their reputation as employers and in doing so attract and retain high-quality employees. The conclusions reached by the study also suggest how chemical companies can tailor their communication strategies to specific target groups according to their demographic characteristics, thereby significantly strengthening recruitment activities and increasing the attractiveness of chemical companies in a competitive labour market.	employer reputation; chemical industry; information sources; employer branding; job seekers' preferences