Publikace detail

Market Analysis Methodology for Assessing the Market Potential of Innovations in the Chemical Industry

Autoři: Náhlík Šimon-Petr | Jelínková Martina

Rok: 2025

Druh publikace: ostatní - přednáška nebo poster

Strana od-do: nestránkováno

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
eng	Market Analysis Methodology for Assessing the Market Potential of Innovations in the Chemical Industry	This article presents a comprehensive and empirically validated methodology for the strategic market analysis required to assess the commercial potential of innovations, with a specific application to the chemical industry. A structured analytical framework is proposed, built upon an extensive literature review and a series of in-depth expert interviews. The framework enables early-stage research and development (R&D) projects to better align with market expectations by systematically evaluating external environments, customer segments, and competitive dynamics. The methodology was validated using a case study focused on the innovation of ACF series indoor air filters. This case study confirmed the approach's effectiveness in guiding strategic innovation decisions, enabling a clear path from research concept to market evaluation and strategic recommendation.	strategic marketing analysis; potential of innovations; chemical industry

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