Publikace detail

Care about Key Customers at Realisation of Products Determined for Production Consumption

Rok: 2003

Druh publikace: článek ve sborníku

Název zdroje: Proceedings of International Scientific ConferenceMarketing & Trade 2003 - Opportunities and Threats of Common European Market

Název nakladatele: Drevárska fakulta Technickej univezity vo Zvolene

Místo vydání: Zvolen

Strana od-do: 41-44

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Péče o klíčové zákazníky při realizaci produktů určených pro výrobní spotřebu	This paper deals with care about the key customers at realisation of products determined for production consumption. It shows that firstly it is necessary to determine a sale and profit potential of customers, to identify the key customers and to differentiate the ways of care about these customers in the field of services. It is necessary to create some conditions for special system of care about key customers, especially for key customers to built process of active improving of service quality at its single phases and to pay attention both creating and rendering and subsequent measuring of services quality at process of improving their quality	péče o klíčové zákazníky, produkty určené pro výrobní spotřebu
eng	Care about Key Customers at Realisation of Products Determined for Production Consumption	This paper deals with care about the key customers at realisation of products determined for production consumption. It shows that firstly it is necessary to determine a sale and profit potential of customers, to identify the key customers and to differentiate the ways of care about these customers in the field of services. It is necessary to create some conditions for special system of care about key customers, especially for key customers to built process of active improving of service quality at its single phases and to pay attention both creating and rendering and subsequent measuring of services quality at process of improving their quality	care about key customers, products determined for production consumption

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