Publikace detail

Steps to Creating Customer Value and their Level in the Czech Republic

Autoři: Lošťáková Hana | Jelínková Martina

Rok: 2008

Druh publikace: článek ve sborníku

Název zdroje: Business and Management 2008

Název nakladatele: VGTU Publishing House Technika

Místo vydání: Vilnius

Strana od-do: 273-276

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Fáze vytváření hodnoty pro zákazníka a jejich úroveň v České republice	Příspěvek popisuje proces vytváření a dodání hopdnoty pro zákazníka v rámci hodnotového managementu a diskutuje úroveň zvládnutí tohoto procesu v českých průmyslových podnicích.
eng	Steps to Creating Customer Value and their Level in the Czech Republic	This paper describes the results of qualitative research in selected Czech enterprises that was focused on identification of current level of applying of single phases of modern concept of value-based management. Value-based management would be created by five steps process oriented on creating and delivering superior, meaningful value to target customers as tool to really make a difference to firm?s performance. This process would have these phases: 1. Discover and quantify firm?s customers? wants and needs; 2. Commit to the most important things that will impact firms? customers; 3 Create customer value that is meaningful and understand; 4. Assess how you did at creating true customer value; 5. Improve your value package to keep firm?s customers coming back. This paper describes which actions are necessary in each of these phases and level of these actions in selected Czech enterprises.	Customer Value as Value to a Customer; Creating Customer Value; Value-Based Management; Steps to Creating Customer Value

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