Publikace detail

Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity

Autoři: Lošťáková Hana

Rok: 2004

Druh publikace: článek ve sborníku

Název zdroje: Proceedings of International Conference Modern Approach to Enterprises' Management

Název nakladatele: GC-TECH Ing. Peter Gerši

Místo vydání: Bratislava

Strana od-do: 228-231

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků	Budování dlouhodobých vztahů s klíčovými zákazníky jako cesta k prospritě podniků.	dlouhodobé vztahy, klíčoví zákazníci, prosperita podniku
eng	Building Long-term Relationships with Key Customers as a Way of Enterprises? Prosperity	An increased differentiation of customers? needs and wants and intensive strengthening of competitive struggle have raised the necessity to change common market care practices and to develop a strongly differentiated or even individualised customer care system, especially concerning key customers. We can ensure the company?s growth more effectively by increasing the share on expenditures of key customers than by increasing the whole market share. The company has to build long-term relationships with strategically valuable customers on the basis of differentiated 1-to-1 marketing with supply individually adjusted to each of the key customers.	Long-term Relationships, Key Customers, Enterprises? Prosperity

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