Publikace detail

Budování loajality zákazníků

Autoři: Kohoutová Martina | Lošťáková Hana

Rok: 2004

Druh publikace: článek ve sborníku

Název zdroje: Sborník z konference s mezinárodní účastí Spolupráce firem a vysokých škol v oblasti marketingu

Název nakladatele: Technická univerzita v Liberci

Místo vydání: Liberec

Strana od-do: 48-52

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Budování loajality zákazníků	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the factors which influence customers? loyalty and identifies strategies for building customers? loyalty in the modern way of thinking.
eng	Customers´ loyalty creation	On the current market, success of companies is conditioned by their ability to create and promote permanent relations with customers. It means, companies must support customers? loyalty which results not only in repeated customers purchases but also in positive customers references to third parties. This article defines the factors which influence customers? loyalty and identifies strategies for building customers? loyalty in the modern way of thinking.	relations with customers; customers´ loyalty; strategies for building customers loyalty

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