Publikace detail

Jedinečnost kvality nabídky na průmyslovém trhu a její podpora prostředky Public Relations

Autoři: Kohoutová Martina | Jelínek Radim

Rok: 2003

Druh publikace: článek ve sborníku

Název zdroje: Sborník z mezinárodní vědecké konference Mladý ekonóm 2003

Název nakladatele: Netri, Hronský Beňadik

Místo vydání: Bratislava

Strana od-do: 62-65

Tituly:

Jazyk	Název	Abstrakt	Klíčová slova
cze	Jedinečnost kvality nabídky na průmyslovém trhu a její podpora prostředky Public Relations	The quality of offer plays the most significant role at customer decision making among competitive offers. This article describes and classifies attributes of offer quality evaluated by customers and defines aspects which represent the most potential for creating of unique quality on the current market. This article describes an important role of Public Relations communication with regard to the creation of a unique quality.
eng	Unique quality of offer in the industrial market and its support with use of Public Relations means	The quality of offer plays the most significant role at customer decision making among competitive offers. This article describes and classifies attributes of offer quality evaluated by customers and defines aspects which represent the most potential for creating of unique quality on the current market. This article describes an important role of Public Relations communication with regard to the creation of a unique quality.	Unigue quality of offer; Public Relations; industrial market

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